Marketing Services

Supporting all your digital and traditional marketing needs

I believe small to medium sized businesses, need people and support that they can trust and rely on. As a small business myself I understand the ups and downs of running your own business and the challenges that come with it. This is why I deliver a flexible marketing service.

You can outsource your marketing services for as many days per month as your company needs, with flexibility and no long term tie in, so you get the benefit of experienced marketing with no long term commercial risk and no stress.

Many consultants provide advice and then step away, leaving you to implement their plans. The problem with this method is, that some companies don’t have the time to action the implementation . My approach is different, as I will not only offer advice, but also provide all the implementation, enabling you to have a part time marketing department at a cost you can afford. If you want to keep some tasks in-house, we can work together to decide what parts to outsource and which parts to keep in-house, helping you to utilize your staff and keep your costs down.

HOW I CAN HELP YOU

Marketing Strategy

Writing a marketing strategy, to reflect the business’s overall game plan for reaching potential new clients and increasing sales.

Digital Marketing

Digital marketing and implementation, to increase your brand awareness and sales.

Content Marketing

Content writing for all your marketing outlets.

Creating and distributing relevant and consistent marketing content, to push key messages to relevant target audiences.

PR

Writing press releases and seeding with journalists.

Looking at how to increase your brand awareness and company presence through marketing activities.

Sponsorship

Sponsorship can be a highly effective marketing activity, and can be either financial or in-kind. It is generally associated with groups, charity causes or even trade shows. Deciding who to sponsor is not an easy decision, you will need to consider your brands identity and message as well as ethics, and find the best match with who or what to sponsor. On top of this you will need to contemplate the desired outcomes, relevant content pushes and more, to ensure you make the most of the sponsorship.

Getting sponsorship correct is tricky and time consuming, which is where I can help, I will find the right sponsorship for the right price on your behalf while considering your overall objective, branding, messaging, budget, ensuring this fits into your marketing strategy, work out your content push and media opportunities while tying this all up, with tracking exposure and measuring the effectiveness and desired outcomes.

Advertising

Identifying the correct advertising platform and message to deliver targeted advertising campaigns.

Google Adwords

Using the power of digital Adwords to create more traffic to your website and increase sales.

SEO

Optimizing your SEO to help grow your web traffic.

Increasing the visibility of your website, using SEO to get free and organic search results.

Keyword Research

Identifying the most valuable keywords by analysing data, including search volume and ranking position.

Website Health check & content updates

Creating content and keeping your website up to date. Ensuring everything falls in line with the marketing message and branding. Running website health checks to ensure maximum performance.

Direct Marketing

Marketing products and services directly to your target audience.

Events, collateral & promotion items

Research and booking of events and shows. Writing brochures and other marketing/sales literature. Sourcing promotional items for marketing activities.

BUSINESSES I’VE WORKED WITH