Marketing In The Time Of Covid-19

There is no denying that we are in trying times. Something like Covid-19 and the measures put in place to deal with it haven’t ever happened before, which has left everyone scrambling to cope, and to find a new ‘normal’ in this unprecedented event. The lock down has been particularly hard on business owners, who … Read more

Why Your Business Needs A Marketing Strategy

A marketing strategy is your essential guide to promoting and growing your business. From day one, the effectiveness of your marketing activities has a direct impact on your bottom line. It’s the engine that drives your sales, so to make the most of it you need a solid plan of action. It takes careful planning, … Read more

Understanding Your Customer Journey

How many times have you lost interest in a product or service? You’ve seen the ads all over Google for, let’s say a free software package. Then, after a few minutes or a few tries at using it, you left, never to return. Or maybe it’s a new service you’d like to use – like … Read more