Flexible Marketing Services
Flexible, senior level marketing support for small and medium sized businesses across the UK.
Whether you need a complete outsourced marketing service, additional expertise to support your existing team or help with a specific project, Smart Thinking Consultancy provides practical, results driven marketing support tailored to your business, objectives and budget.
Led by Maggie Robinson, an experienced digital marketing consultant with more than 20 years of marketing expertise, Smart Thinking Consultancy supports businesses with marketing strategy, SEO, Google Ads, content marketing, social media, public relations and digital marketing.
Working remotely and in person across the UK, support is completely flexible, giving you access to senior level marketing expertise without the cost of employing a full time marketing professional or committing to a large agency.
Why Should You Outsource
Your Marketing?
Outsourcing your marketing gives your business access to experienced, senior level marketing expertise without the cost or commitment of employing a full time marketing manager or building an in house marketing team.
At Smart Thinking Consultancy, we provide flexible, outsourced marketing support for small and medium sized businesses across the United Kingdom. Whether you need help developing a marketing strategy, managing your day-to-day marketing activities or delivering a specific project, we tailor our services to your business objectives, budget and existing resources.
Access experienced marketing expertise
Working with an independent marketing consultant means benefiting from specialist knowledge, fresh ideas and an objective perspective on your business. Led by Maggie Robinson FCIM, with over 20 years of marketing experience, Smart Thinking Consultancy combines strategic planning with practical implementation to help businesses improve their visibility, attract customers and generate enquiries.
Save time and make better use of your marketing budget
Outsourcing your marketing allows you to concentrate on running your business while an experienced professional manages your marketing activities. Rather than spending time and money on disconnected campaigns or activities that may not deliver results, we focus on developing a clear marketing strategy with measurable objectives and agreed priorities.
Bring your marketing activities together
Effective marketing requires more than simply maintaining a website or posting on social media. Your search engine optimisation, Google Ads, content marketing, social media, public relations and wider marketing communications should work together to support your business goals.
With search behaviour evolving and artificial intelligence increasingly influencing how customers discover businesses, it is also important to consider visibility across both traditional search engines and artificial intelligence powered search platforms.
Smart Thinking Consultancy takes a joined up approach, ensuring your marketing activities deliver consistent messaging, strengthen your brand and support your overall business strategy.
Flexible support that works around your business
Not every business needs a full time marketing department. You may already have an internal team that needs additional expertise, be working with several external suppliers or simply need someone experienced to take responsibility for your marketing.
We offer flexible marketing consultancy, project based support and ongoing outsourced marketing services, providing the level of assistance you need without unnecessary long term commitments.
A practical alternative to a traditional marketing agency
With Smart Thinking Consultancy, you benefit from direct access to experienced, director level marketing support, combined with a practical, hands on approach. We take the time to understand your business, identify opportunities and develop marketing activities that support your commercial objectives.
Whether you are looking to increase brand awareness, improve your search engine rankings, generate more enquiries or bring greater structure to your marketing, we can help you move forward with a clear plan.
Looking for an outsourced marketing consultant for your business?
Contact Smart Thinking Consultancy to discuss how our flexible marketing support can help your business grow.
Why is Smart Thinking Consultancy
right for your marketing needs?
At Smart Thinking Consultancy, you benefit from experienced, senior-level marketing expertise combined with a personal, practical and results-focused approach.
Led by Maggie Robinson, a Fellow of the Chartered Institute of Marketing (FCIM) with over 20 years of experience, Smart Thinking Consultancy is an award-winning, independent marketing consultancy supporting small and medium-sized businesses across the United Kingdom.
Having worked across a wide range of industries, Maggie brings extensive experience in marketing strategy, business development, search engine optimisation (SEO), Google Ads, content marketing, social media and public relations. Her approach focuses on understanding each business, identifying opportunities and delivering marketing activities that support measurable business growth.
Direct access to senior-level marketing expertise
Unlike some traditional marketing agencies, where work may be passed to junior account managers, Smart Thinking Consultancy provides a personal service with direct access to Maggie and director-level oversight.
Whether you need an outsourced marketing consultant, ongoing marketing management or support with a specific campaign, you can be confident that your marketing is being guided by an experienced professional who understands your business and its objectives.
Flexible marketing support without unnecessary commitments
Every business has different marketing requirements. Smart Thinking Consultancy offers tailored, flexible support, from strategic advice and one-off projects to ongoing outsourced marketing services, without the need to employ a full-time marketing manager or commit to a long-term agency contract.
With a straightforward, jargon-free approach, Maggie works collaboratively with business owners, internal marketing teams and existing suppliers to ensure marketing activities are coordinated, effective and aligned with commercial goals.
Looking for an experienced marketing consultant?
If you would like expert advice on your marketing strategy, improving your online visibility or generating more enquiries, get in touch with Smart Thinking Consultancy.
Maggie will take the time to understand your current challenges, discuss your objectives and explain how Smart Thinking Consultancy could support your business.
Marketing services for small and medium size businesses
Google AdWords
Google is by far the dominant search engine, so you need to make sure you’re highly visible to potential customers. While SEO gets you up the rankings in the long-term, Google Ads guarantee your place on the first page. Setting up your Google Ads campaign correctly is essential for this to work properly, and a marketing consultant can help you find the best keywords and audience types to make this cost effective.
Advertising
From local radio to billboards, website ads to glossy magazines, the possibilities for advertising are almost endless. With the right content and good placement, advertising can be a really effective way to increase sales. A marketing expert will make sure you’re spending your advertising budget in the best way, to get the highest possible return on your investment.
Content Marketing
Marketing isn’t just placing adverts. You can enhance your reputation and build relationships with your customers through carefully considered content marketing. Blogs, website content, editorial pieces, press releases and case studies all form part of the wider marketing mix, creating content your customers will seek out for themselves.
Digital Marketing
The online demand for products and services continues to grow, and if you’re not there, you could be missing out on a valuable source of customers. Digital marketing will make sure your name is in the right place at the right time, whether your customers are on PCs, tablets or smart phones.
Direct Marketing
Direct marketing can include letters, emails and even texting to contact your customers, whether your business is B2B or B2C. It’s a great way to reach a specific group of people with a particular call to action, and is highly measurable.
Events, Collateral & Promotional Items
Research and booking of events and shows. Writing brochures and other marketing/sales literature. Sourcing promotional items for marketing activities.
Keyword Research
Keywords are the words and phrases people use when they’re looking for the products or services you provide. Finding out what these are and using them effectively across your website makes it more likely that your page will show as a match for potential customers searching for a business like yours.
Marketing Strategy
From deciding which events are beneficial for you or your business to attend, to making sure your exhibition space has everything it needs to make a good impression and provide all the information prospective customers need, a marketing expert can help you make the maximum impact. Collateral involved items such as brochures either hard or soft copies. Carefully selected promotional items will keep your name in people’s minds.
Public Relations
Public relations is about the ongoing relationship you have with your customers. Rather than simply pushing out advertising content, public relations encourages a two-way conversation. Often taking the form of media relations, PR includes writing press releases, finding appropriate outlets for your business to feature in and building relationships with journalists, all with the aim of promoting your company’s reputation.
SEO
Search Engine Optimisation makes it easy for search engines to see what your website is about. As a result, if someone searches about your area of expertise, your site should be the one the search engines go to when they’re looking for the answer. As well as your website content, SEO includes the technical bits of your website and where you appear elsewhere online.
Sponsorship
Whether it’s a local fair or a national sports event, sponsorship can increase your visibility, reinforce your core values and align you with a new audience. The right sponsorship can also include media opportunities, engagement with relevant organisations and gives the impression of a successful, secure business.
Website Health Check & Content Updates
A Website Health Check will make sure your website is as healthy as possible, making it easier for your customers to use as well as ranking more highly in the search engine results. It will identify items such as broken links, thin content and more. Content updates keep your website fresh and engaging as well as letting the search engines know you’re still active and relevant.
Social Media
Social media has become an invaluable tool for businesses, with the power to increase engagement and boost brand awareness. As part of a wider marketing strategy, social media content can help to raise awareness of your business, drive traffic to your website, and build a loyal community. Social media platforms can play a major role in helping you to achieve your business goals.